Comments on: Success in Social Media (hint: it doesn’t start with ROI) http://www.aristossocial.com/2009/06/02/success-in-social-media-hint-it-doesnt-start-with-roi/ Community, Collaboration and Conversation Consultancy Mon, 09 Nov 2009 17:44:29 +0300 http://wordpress.org/?v=2.8 hourly 1 By: Rob http://www.aristossocial.com/2009/06/02/success-in-social-media-hint-it-doesnt-start-with-roi/comment-page-1/#comment-5 Rob Wed, 03 Jun 2009 09:17:29 +0000 http://www.aristossocial.com/?p=63#comment-5 I guess I see the sauce as being permanently available, so that, no matter how many burgers you have, the sauce is constantly in the cupboard waiting to be poured. Aw crap! Now I've lost my train of thought and I'm hungry! I guess I see the sauce as being permanently available, so that, no matter how many burgers you have, the sauce is constantly in the cupboard waiting to be poured.

Aw crap! Now I’ve lost my train of thought and I’m hungry!

]]> By: paul http://www.aristossocial.com/2009/06/02/success-in-social-media-hint-it-doesnt-start-with-roi/comment-page-1/#comment-4 paul Wed, 03 Jun 2009 08:42:50 +0000 http://www.aristossocial.com/?p=63#comment-4 I don't necessarily see Social Marketing as campaign based. I just see it as an increasingly necessary area an organisation has to be aware of. At the point of awareness, not being involved and engaged is then ridiculous. If you know customers are saying bad things and do nothing, that's crazy. If customers are saying good stuff, shout it out to everyone! I don’t necessarily see Social Marketing as campaign based. I just see it as an increasingly necessary area an organisation has to be aware of.

At the point of awareness, not being involved and engaged is then ridiculous. If you know customers are saying bad things and do nothing, that’s crazy. If customers are saying good stuff, shout it out to everyone!

]]> By: Rob http://www.aristossocial.com/2009/06/02/success-in-social-media-hint-it-doesnt-start-with-roi/comment-page-1/#comment-3 Rob Tue, 02 Jun 2009 13:43:00 +0000 http://www.aristossocial.com/?p=63#comment-3 Too true, Social Marketing is the sauce in your campaign burger. SEO is my other ROI Bugbear. Getting precise results from these avenues is sometimes like trying to nail jelly to the wall... Too true, Social Marketing is the sauce in your campaign burger. SEO is my other ROI Bugbear. Getting precise results from these avenues is sometimes like trying to nail jelly to the wall…

]]>